The latest Atlassian AI Collaboration Report reveals a crucial insight: while AI makes individuals more productive, this rarely leads to company-wide transformation. In fact, a staggering 96% of companies have not seen dramatic improvements in efficiency or innovation.

Why? Most organisations use AI for personal tasks, but fail to connect it to their collective knowledge and goals.

The solution? The top-performing 4% of companies focus on three key areas:

❇️ Build a connected, company-wide knowledge base. AI can only act on what it can access. Encourage teams to collaborate in shared digital spaces, so AI has the right context to help everyone.

❇️ Set up the right, integrated systems. Document and connect team goals in a central platform. This allows AI to spot duplication, align efforts, and ensure everyone is moving in the same direction.

❇️ Make AI part of the team. Give all teams-not just technical ones-the freedom to experiment with AI through hands-on workshops, not just formal training.

Shifting the focus from individual productivity to AI-powered coordination is how we will finally achieve the transformational benefits we were promised.

What is your organisation doing to build a more collaborative AI strategy?

Source: Atlassian – The AI Collaboration Index 2025
Why 96% of companies aren’t seeing AI ROI – Work Life by Atlassian