INSIGHTS

A wake-up call for digital banking: more features are not an answer.

Jul 10, 2025 | LinkedIn

In the world’s most advanced economies, the digital banking revolution has stalled—not from lack of adoption, but from lack of ambition.

Despite 24% lower satisfaction since 2021, banks keep adding features (card controls, budgeting tools) while missing the bigger picture: digital isn’t just a channel—it’s the business itself.

Where current platforms fall short:
🔹 Fragmented Integration – Patchwork fixes for third-party APIs delay launches and frustrate users
🔹 Superficial Personalisation – A first-name greeting ≠ financial experiences tailored to behaviours
🔹 Reactive Tools – Customers want intelligent solutions that actively improve their financial lives

We see banks in developing markets facing these same challenges—but with higher stakes. When mobile apps lag, customers don’t just complain; they leave.

With solutions like Apogee, financial institutions gain:
✅ Real-time visibility – Spotting integration gaps and latency before they impact users
✅ Proactive remediation – Automatically fixing issues like unsynchronised prompts
✅ AI-ready infrastructure – Streamlining APIs to prepare for embedded intelligence

As the article shows, when an entire sector struggles, opportunity favours those with strategic clarity, organisational agility and genuine partnerships.

For African institutions, this means solving today’s monitoring gaps while building tomorrow’s AI-ready platforms.

#DigitalBanking#FintechAfrica #BankingInnovation

🔗 Read the article: The Future Of Digital Banking: The Next-Gen Digital Banking Platform