Africa’s “mobile-first” digital strategy demands meeting customers where they are – whether that’s on a flagship Android device, a legacy USSD menu, or fintech services supported by SMS.

The challenge for most enterprises is “channel blindness.” Traditional monitoring often focuses on web or app performance, creating a significant visibility gap for critical legacy channels like USSD and SMS.

These channels remain an integral part of the backbone of mobile money and basic banking across Africa. When systems fail, businesses lose transactions – and with them, the trust of customers who depend on those services for their livelihoods.

Apogee, by Breakpoint, eliminates these blind spots through Channel
Agnostic Monitoring. It provides seamless visibility across every touchpoint:

✴️ Legacy Infrastructure: Comprehensive tracking for USSD, SMS, and STK to keep basic services functional.

✴️ Modern Platforms: Precise monitoring and tracing for iOS and Android app performance.

✴️ Backend Connectivity: Real-time assessment of HTTPS/APIs and middleware where fintech processing occurs.

Apogee flips the script from “inside-out” to “outside-in.” Using real-time synthetic transactions, it measures the experience from the user’s perspective. Whether a customer is in a major city or a rural area, Apogee provides IT teams with regional insights to identify performance hurdles before they lead to complaints.

By integrating all channels into one vantage point, Apogee protects your bottom line by reducing churn, informing smarter decisions through combined KPIs, and ensuring launch readiness.

Ready to gain complete visibility into your digital journey? Don’t let a silent failure in a hidden channel damage your reputation. Let’s talk.

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