Vantage Channel Partners
Empowering African Digital Resilience Through Strategic Partnership
Africa’s digital economy moves on a unique stack of legacy USSD menus and modern mobile apps
Welcome to Your Partner toolkit
We work closely with well-embedded regional representatives to our Channel Partner Program.
This platform is your toolkit for introducing Apogee to your local markets and industry verticals. It is designed to help you explain Digital Experience Monitoring clearly and establish yourself as a trusted business partner introducing Apogee’s benefits to Banking Institutions, Fintech companies, existing Telcos, and value-added service providers.
A Breakpoint Apogee Channel Partner is an organisation approved and signed to act as an agent within a specific region.
- No Exclusivity: This programme does not grant exclusive rights to a region.
- Funding: Breakpoint does not provide funding for regional marketing activities.
- Support: We do provide Second-Level Marketing Support. If you need assistance with specific opportunities or materials not provided within this Toolkit, please contact us at marketing@gobreakpoint.com.
Below are the guidelines on how to represent our brand and use these resources effectively.
Create Partner Dashboard for Breakpoint Channel Partners:
Instructions (Dashboard)
Video Intro
Dual branding Guide (How to use logo, core messaging)
– Create PDF with Corp ID Guide + Clear usage restriction
Apogee LinkedIn Series: 12 posts on solution, benefits, features, advantages
Template for generic own branded concepts
Canva Templates (with instructions)
One-pager Brochure (Apogee)
One-Pager Brochure Monitoring Solution
Event invite Flyer
Apogee posters x 3
Below are the guidelines on how to represent our brand and use these resources effectively.
1. Brand & Logo Usage
- Apogee Logo: Use this when discussing the product, its features, or the specific monitoring technology.
- Breakpoint Branding: Use this when referring to the parent company, technical engineering support, or the broader service agreement.
- Resource Material: All materials provided here must remain unaltered to honour the Apogee brand guidelines.
2. Your Role as a Channel Partner
Goal: Use these tools to grab attention, educate your clients, and close deals.
apogee VIDEO INTRO (1)
Apogee Video Assets: The Story of End-to-End Visibility Download the official Apogee introduction video. This narrative-driven asset tells the story of “Jennifer,” a banking customer attempting to purchase airtime. It visually demonstrates the critical gap between internal dashboards showing “normal” status and the actual errors users encounter. Use this video to explain why traditional monitoring fails to catch the issues that damage reputation and revenue.
English
https://youtu.be/wnesmCVUR2g?si=RhfXwT_vx3-4kTM9
French
https://www.youtube.com/watch?v=06GmXqTjeH4&t=1s
Apogee Video Assets: The Story of End-to-End Visibility Download the official Apogee introduction video. This narrative-driven asset tells the story of “Jennifer,” a banking customer attempting to purchase airtime. It visually demonstrates the critical gap between internal dashboards showing “normal” status and the actual errors users encounter. Use this video to explain why traditional monitoring fails to catch the issues that damage reputation and revenue.
Partner Use Cases & Instructions:
Client Presentations:
Embed this video to illustrate the “Green Dashboard Paradox.” Show how a bank’s internal systems can report full health while customers like Jennifer experience transaction failures. Use this to introduce Apogee’s ability to simulate real user interactions and create synthetic transactions that uncover the truth about your service availability.
Social Media Posts:
Post this video to LinkedIn or Facebook with a caption asking, “Is your app failing your customers while you sleep?” Highlight the scene where frustrated users turn to social media to complain. Remind your network that Apogee rapidly identifies the root cause of issues before they impact customers, preventing the reputational damage seen in the video.
WhatsApp & Direct Messaging:
Share this file with decision-makers to show the real-world impact of downtime. Use the airtime purchase example to demonstrate how Apogee monitors every part of a production service in real-time, ensuring that revenue-generating transactions never fail silently.
Build Technical Authority (Phase 1)
- The Value Prop:
- “Move beyond basic monitoring. Learn how to see precisely where delays or errors occur, from customer devices right through to backend systems.”.
- The “Why” for Partners:
- To sell Apogee, you must explain how it differs from traditional tools. This section teaches you to articulate Rapid Root Cause Analysis—the ability to inject test transactions at every infrastructure layer to isolate failures fast.
- Key Assets Inside:
The “Deep Dive” Deck: Visualizing transaction testing at every level (UI to API).
* Technical Playbook: How to explain API Integration and middleware detection.
Solve Critical Pain Points (Phase 3)
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The Value Prop:
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“Don’t just sell software; solve headaches. Address specific issues like menu sync errors, regional blackouts, and vendor disputes.”.
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The “Why” for Partners:
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Clients react to pain. This section aligns Apogee features to the “5 Struggles”:
1. Blindness: Solved by Channel-Agnostic Coverage (USSD, SMS, STK, Apps).
2. Sync Errors: Solved by USSD Service Assurance.
3. Regional Issues: Solved by Regional & MNO-Specific Insights (faulty peering links).
4. Slowdowns: Solved by Performance Tracking (gradual degradation/PIN delays).
5. Disputes: Solved by Partner Accountability Tools (enforceable SLAs).
- Key Assets Inside:
- The “5 Struggles” Video Series: Short clips targeting each specific pain point listed above.
Launch & Generate Demand (Phase 2)
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The Value Prop:
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“Optimise your go-to-market strategy. Use our verified assets to challenge clients on whether their current digital experience monitoring is effective.”.
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The “Why” for Partners:
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You need speed-to-market. This section provides the Awareness Kit containing the Apogee Video and social assets that visualize Live Digital Monitoring. It helps you communicate that slow or faulty services cost sales.
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Key Assets Inside:
Social Templates: “Ensure flawless mobile interactions”.
* Video Assets: Showing real-time synthetic transactions with visualized alerts.
Close the Deal (Phase 4)
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The Value Prop:
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“Validate your claims and sign the contract. Access the technical proof points needed to reduce complaints, boost loyalty, and protect client revenue.”.
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The “Why” for Partners:
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Deals often stall on technical validation. This section provides the Apogee At-a-Glance summary and Glossary to instantly define terms like “STK” or “Middleware Integrations”, giving you the confidence to answer tough questions on the spot.
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Key Assets Inside:
One-Pager PDF: A summary of all key features for immediate distribution.
* FAQ & Glossary: Definitions for complex terms like “Synthetic Transactions” and “Root Cause Analysis”.
Evetything above
The sections below still to be confirmed.